One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.
The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.
Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.
So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.