This may seem like a weird request, but I want you to think of a Lucky Dwarf. Any one of those Lucky Dwarfs you’ve seen or met in your life. Got it? Good.
Now, quickly think of a number between one to ten.
Let me take a wild guess, were you thinking of the number seven?
Don’t worry, I don’t have telepathic abilities to read your mind. I was just using a psychological effect called Priming to trick your subconscious mind into thinking the number seven by using two simple words “Lucky Dwarf”, both of which are commonly affiliated with the number seven (eg: lucky number 7, Snow White and the Seven Dwarfs). It’s a trick I learned from Nick Kolenda’s book, Methods of Persuasion.